Human Research Ethics Approval Number: ETH2024-0736
Dear potential participant,
INVITATION TO PARTICIPATE IN A RESEARCH PROJECT
Description
We are currently carrying out the research titled “Positive Psychology in Consumer Behavior: Finance and Self-Discrepancy”, which is being undertaken as part of a Doctor of Philosophy (Ph.D.) at the University of Southern Queensland, Australia. The purpose of this research study is to explore the relationship between consumer’s internal conflicts, product preferences, and well-being. This project is under the supervision of Professor Catherine Prentice, Doctor Jenny Wang, and Doctor Hoang Sinh Nguyen.
On behalf of the research team, we would like to invite you to be part of a study into the effect of your internal dissonances, product preferences, and well-being. The different areas to be examined are your religious affiliations, financial self-conceptions, social identity, and their influences on your product selections and, subsequently, well-being.
Participation
Your participation will involve the completion of an online questionnaire that will take approximately 20 minutes of your time. Your participation in this project is entirely voluntary. If you do not wish to participate, you are not obliged to. If you decide to take part and change your mind, you can withdraw from the project at any stage. By agreeing to participate, you confirm that:
- You understand what participation in this research entails;
- You understand that if you have any additional questions, you can contact the research team;
- You understand that your participation is voluntary and that you are free to withdraw at any time without explanation or penalty; and
- You understand that you can contact the University of Southern Queensland, Manager of Research Integrity and Ethics at +61 7 4687 5703 or email researchintegrity@unisq.edu.au if you have any concerns about the ethical conduct of the project; and cite the following details: (UniSQ HREC code: ETH2024-0736).
Expected benefits
It is expected that this project will not directly benefit you. However, it may help marketers devise more ethical marketing practices that consider the psychological impacts of internal conflicts between your actual self and your aspirations or your obligations in the domains of religion, finance, and bicultural identity. On broader scales, policymakers can utilize the findings to develop guidelines that protect consumers from potentially exploitative marketing practices targeting their beliefs, hopes, responsibilities, and associated self-discrepancies.
Risk
In participating in the questionnaire, there are minimal psychological risks, such as sadness, anxiety, and disappointment.
Privacy and confidentiality
All comments and responses are confidential unless required by law.
The names of individual persons are not required in any of the responses.
The data collected during this project may be made available for future research purposes. Specifically, The data will be shared in a non-identifiable form, meaning that any identifying information will be removed before the data is shared with other researchers. The data may be used for similar projects or broader research purposes within the field of consumer behaviors and psychology.
Any data collected as a part of this project will be stored securely, as per University of Southern Queensland’s Research Data and Primary Materials Management Procedure.
Consent to participate
Clicking on the ‘Next’ button at the conclusion of the questionnaire is accepted as an indication of your consent to participate in this project.
Questions
If you have any further questions or queries, feel free to contact Todd Cao either by phone at +061478029492 or by email at todd.cao@unisq.edu.au or caonhattuan@gmail.com for more information.
Concerns or complaints
If you have any concerns or complaints about the ethical conduct of the project, you may contact the University of Southern Queensland Manager of Research Integrity and Ethics at +61 7 4687 5703 or email researchintegrity@unisq.edu.au. The Manager of Research Integrity and Ethics is not connected with the research project and can address your concern in an unbiased manner.
